Reclaim yourself, your body + your style.

NUTRITION + STYLE COACHING - EVOLVE INTO YOUR HEALTHIEST, MOST STYLISH SELF.

 
INTERESTED IN STYLE
INTERESTED IN NUTRITION


AMY HAS BEEN FEATURED IN

Meet Amy

Hi! I’m Amy Finegold and I’m a Midlife Health + Style Coach.

I focus not only on nutrition and movement, but personal style as well. I know you’re busy, running the world, taking care of everything and everyone around you. But, before you were a mom, wife, busy executive, tireless worker, volunteer… you were YOU.

You still are. You might have just lost sight of exactly what that looks like. It’s time to rediscover yourself. To put yourself first to bridge that gap between where you are and where you are meant to be.

With my signature 6-week coaching program, styling and workshops, you can find your energy again, lose weight, create new lasting habits, and dress for who you are. With the right tools, accountability and support, I will simplify the steps you need to take, while walking beside you throughout the entire journey of your EVOLUTION to ensure your success.

You deserve it.

Learn more about my story below:

Meet Amy

“I empower women to evolve into the healthiest, strongest and most stylish versions of themselves.

~ Amy Finegold

Certified Health and Life Coach, Nutrition Coach, Pilates Instructor, & Personal Stylist

How do you want to EVOLVE?

  • Two women sitting on a white couch, smiling and looking at a laptop, with one woman holding the laptop. They are both casually dressed in jeans and black tops. A pair of glasses rests on the couch beside them.

    The EVOLUTION Experience

    What to Eat. How to Move. What to Wear.

    A 6-week private coaching program that helps you rebuild your foundation -  from the way you fuel your body to the way you present yourself to the world - so you feel strong, aligned, and empowered.

    Explore the details here

  • Nutrition + Wellness

    Fuel your body and boost your energy.


    From quick Power Hours to 1:1 coaching, discover personalized strategies to help you eat well, manage midlife changes, and create sustainable healthy habits.

    Explore Nutrition Offers
  • Woman with curly red hair standing next to a clothing rack with various garments, including jackets and shirts, against a white background. Several pairs of shoes are on the floor beneath the rack. She is wearing a black top and blue jeans.

    Closet Edit + Personal Styling

    Love how you look, every day.


    Whether it’s a closet edit, shopping board, or in-home concierge styling, you’ll build a wardrobe that feels effortless and confidence-boosting.

    Explore Styling Services

  • "AMY'S INSIDE/OUT APPROACH FOR LIFE - IT'S BRILLIANT!"

    Amy's workshop was so incredibly inspiring, fun and well thought out. She planned everything perfectly but made it look so effortless. Amy is such a warm presence herself and she brought together such a unique group of lovely women who felt like friends after only a few hours. I love Amy's "inside/out" approach for life - its brilliant! I look forward to seeing what comes next!!

    -Nicole G.

  • "YOU ARE TOO GOOD AT EVERYTHING YOU DO!"

    “We are all dealing with some sort of struggle in our lives, and it is so valuable to share thoughts with other women. Women supporting women is an amazing thing! Amy was great at leading the discussion and keeping us on point. Thank you, Amy! This was very inspiring! You are too good at everything you do!”

    — Joanne D.

  • "YOU NAILED MY STYLE..."

    The entire experience was incredible! You nailed my style… I loved everything we tried and the all of the items can be mixed and matched. I feel like I have a complete wardrobe now!

    — LIANE M.

Unlock The Vault.

 

Exclusive free guides for women 40+. Inside you’ll find nutrition, wellness, and style guides with tips that actually work.

 
Access The Vault →

Explore the Blog

Journal
The Magic Diet
The Magic Diet

There’s no such thing as a magic diet - but protein might be the next best thing. In this post, Amy breaks down why getting enough protein is essential for energy, metabolism, and hormone balance, especially for women over 40, and how small changes can make a big impact on how you feel every day.

Read More →
My Revelation About Snacking + Shopping
My Revelation About Snacking + Shopping

Ever find yourself standing in front of the fridge - not really hungry, but looking for something? Amy gets it. In this honest reflection on snacking, shopping, and self-awareness, she shares how to recognize what you’re really craving and how to nourish yourself in more meaningful ways.

Read More →
Protein + Fiber + Fat
Protein + Fiber + Fat

Healthy eating doesn’t have to be complicated. In this post, Amy shares her “magic combination” of protein, fiber, and fat - and how these three nutrients work together to boost energy, balance hormones, and help you feel satisfied all day long.

Read More →